Content Creating

Scheduling content between my brand manager and I is usually a task. Between both of our schedules it can be tough, at times we cannot seem to get a day to be together, but when we do, we do it big. First and foremost, we talk beforehand about what kind of content we want to film, where we want to film, and then schedule with a place. We have the best time filming the content together and we hope you can see that in our videos. 

Starting off, when we meet up, we have a little chit chat. Not only is my brand manager my partner in business, but as most of you know, we’re siblings! A lot of chatting, laughing, and catching up always happens. We both bring up ideas for videos. I usually make a list and go from there which includes TikTok’s, promo videos, Tip Tuesdays, Frustrating Fridays, etc.! We have a fun time filming together and mostly trying to be fun and funny, yet also giving you the information and content we think is important. 

Continuing with content creating, next is executing the video. As you can imagine, there are quite a bit of bloopers, restarts, and rethinking the wording. We have to get in the right setting and mood for the video to be efficient. Sometimes we have to reshoot over and over, either the wording doesn’t sound right, or we are laughing too hard. Especially when we film in public, how silly do we look at times in front of other people?! Just yesterday while filming in a public store, we had to stop multiple times for actual customers. They are more important to the store we are filing in, so we have to move or wait as needed. I cannot imagine what some of the older generation are thinking what we are up to and who we are! We should just hand out business cards to everyone who walks by giving us a funny look. At this point it doesn’t bother us though, we do our thing, and we’ve never had any issues. At least they can tell we’re having a good time!

The store kind of filming is different than when we film in an empty home. In a space like this, it’s just us and our own energy to feed from, sometimes that can be easier and sometimes it can make it more challenging. We are like, “Ok time to get in the groove!” We like to knock out 5-7 videos each time we film to batch content. Normally we don’t meet up every week, Zachary has projects and actual designing and business to do, and Chelsea has a family, so when we do get together, we must make the magic happen!

I recently did a poll on Instagram to see what kind of content people are looking for. There were mixed reviews, but mostly polled on doing the same thing we have been doing. Mostly funny videos, tips, and tricks. Some organic content, which is something we have been discussing more and how to execute that. Please let us know what else you would like to see. Whether it is informational, tutorial, or just behind the scenes. We have a great time doing this for you and for the design business.

Lastly, at the end of a content day we discuss when videos will be scheduled. The videos must be edited and finished over the next few days, and then we are onto the next project. Keep following along!